SEO Manager - upto £37,000 Job Vacancy

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Company Name clockworkTalent
Location Brighton, East Sussex, United Kingdom
Date Posted January 9, 2014
Category General SEO
Job Type Manager
Salary Range up to 37k

Description

One of the world’s largest car rental providers with $16.4bn in revenue last year. Founded in 1957, our client is an internationally recognised brand with more than 6,500 locations in the US, Canada, the U.K., Ireland, Germany, France and Spain, as well as franchise locations throughout Europe. They currently have an opening for an SEO Manager to join their European team. This high profile role will be key to driving a large part of the brand throughout Europe and is a truly great opportunity.

Main purpose of the role:
You will work with agency partners to formulate and execute the natural search marketing strategy throughout EMEA. You will generate a significant volume of transactions through a portfolio of international websites at an acceptable ROI. Strong analytical skills, excellent customer service and communication abilities, project management capabilities, and integrated marketing experience are all essential attributes. Successful candidates will have excellent knowledge of customer acquisition and conversion techniques. This position is heavily direct-response and ROI focused and all activity instigated should support this strategy.

Essential Responsibilities:
• Ensure that performance of SEO is maximised to drive profitable growth throughout the full portfolio of international websites
• Working with our outsourced agency partners, you will develop, plan and execute innovative and effective on-site content and off-site link-building strategies
• Formulation and management of SEO expense budgets and revenue plans with regular reporting of performance to senior management
• Review of agency commercials to extract maximum value
• Coordinate with other teams within marketing, such as Brand, Product, and Social to provide integrated marketing support for brand initiatives
• Understand the dynamics of individual source market countries together with effective analysis of key competitors in the natural search arena
• Ensure all Enterprise digital assets are fully optimised for SEO
• Ensure that local search and maps strategies are fully optimised for the multi-device world
• Develop and manage the content creation and distribution strategy for the Company
• Ensure the Company’s social media and PR programmes are being fully leveraged for SEO to accelerate growth
• Ad hoc special projects and other tasks deemed appropriate by line manager

Desired Experience:
• 4+ years of experience in managing natural search marketing campaigns with proven success
• Sound knowledge of other online customer acquisition channels, preferably PPC
• Retail, travel, or automotive experience considered a plus
• International marketing experience and foreign languages considered a plus
• Excellent analytical and forecasting ability. Used to managing and reporting to strict ROI targets
• Commercially astute with solid budget management experience
• Ability to communicate effectively at all levels with good interpersonal skills and initiative
• Excellent MS Office skills are a necessity

Competency Based Qualifications:
• Aptitude for technology combined with strong business experience and marketing practices
• Ability to prioritise and execute multiple projects simultaneously
• Strong attention to detail, time management and organisational skills
• Demonstrable ability to handle quantitative data and analytics
• Ability to develop creative and strategic solutions
• Track record of delivering high quality results in a fast-paced environment

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